Free SEO Competitor Analysis
Put your site next to a competitor and see, metric by metric, where you win and where you lose. Fifteen measurements taken live from both sites, plus the specific topics they cover and you do not.
Why compare against a competitor?
Measured, not estimated
Fifteen signals read directly from both sites. No modeled traffic numbers, no invented backlink counts.
The topic gap
The phrases their pages use repeatedly that never appear on yours. Each one is a content brief you can hand to a writer today.
Your existing moat
The reverse list — topics you own and they do not. Defend those with depth before chasing their ground.
Priority moves
Every metric you lose on, ordered by how much ground closing it recovers, with the specific action for each.
How it works
Enter both domains
Yours and one competitor. Any two sites, no ownership verification needed.
We crawl both sites
Homepages, sitemaps and a spread of sampled pages from each, parsed for structure, schema, depth and crawler policy.
Review the scorecard
A side-by-side on fifteen signals, the topic gap in both directions, and a ranked set of moves.
Why this matters
Most competitor tools sell you estimated traffic numbers. Those estimates are modeled from clickstream panels and they are frequently wrong by an order of magnitude — which is fine for a rough sense of scale and useless for deciding what to do on Monday.
This tool takes a different approach. It fetches both sites, reads both sitemaps, samples pages from each, and compares things that are directly observable: how many indexable pages exist, how deep the content runs, how much schema markup is in place, how many headings are phrased as customer questions, how fast the servers respond, how many AI crawlers each site allows.
Then it extracts the phrases your competitor uses repeatedly across their pages that never appear on yours. That list is the actual output — every entry is a content brief you can hand to a writer.
What gets compared
Fifteen signals, all measured rather than estimated:
- Indexable pages in the sitemap, and how many were updated in the last 90 days
- Average words per page across the sample
- Share of pages carrying structured data, and how many distinct schema types
- Title tags and meta descriptions that are present and correctly sized
- Pages with exactly one H1
- Subheadings phrased as questions
- Average internal links per page
- Images missing alt text
- Server response time and average HTML weight
- How many of the fourteen major AI crawlers each site allows
- Whether each site publishes an llms.txt
The topic gap is the part worth acting on
We tokenize the body content of both sites, extract repeated two and three word phrases, filter out navigation chrome, bylines and brand names, and surface the phrases that appear consistently on their pages and never on yours.
What comes back is usually more specific and more useful than a keyword tool would give you, because it is grounded in what a real competitor actually decided to write about. In local markets it tends to surface neighborhood and municipality names, adjacent services and specific objections — the things a keyword database has no volume data for and therefore never suggests.
The reverse list matters too. Topics you cover and they do not are your existing moat. Defend those with depth before you go chasing their ground.
How to read the scorecard
A win on any single row is not decisive. Page count without depth is bloat; depth on three pages is not a content program. Read the pattern rather than the tally.
The most common shape we see: an older site wins on page count and internal linking, a newer competitor wins on structure, schema and question-formatted headings. That newer site is usually the one gaining ground, because the structural advantages compound as answer engines take more share of the query volume.
Best practices
- Compare against a competitor who actually outranks you for terms you care about, not simply the biggest name in your market.
- Run it against two or three competitors and look for the signals where you lose to all of them.
- Start with the commercial-intent gaps. Informational gaps build authority but convert slowly.
- Turn each gap phrase into one page per intent, not one page per phrase.
- Re-run quarterly. Competitive position moves slowly, so monthly checks mostly measure noise.
Common mistakes to avoid
- Chasing a competitor’s entire content library instead of the handful of topics with buyers behind them.
- Copying their page structure without understanding which parts are actually working.
- Treating estimated traffic numbers from any tool as fact.
- Ignoring the rows where you win — those are the positions you should be defending.
Frequently asked questions
Where does the data come from?
Directly from both websites. We fetch the homepages, read the sitemaps, sample pages from each, and parse the HTML, schema markup and robots.txt. No third-party estimates are involved, which means nothing here is a guess — but it also means we do not report backlinks or estimated traffic, because those cannot be measured from the page.
Why does it not show estimated organic traffic?
Because we would have to make it up. Traffic estimates come from clickstream panels extrapolated across the web, and the error bars are large enough that acting on them is risky. We would rather give you fifteen numbers that are exactly right than one number that feels impressive and might be wrong by 10x.
How many pages does it sample from each site?
Around eight to ten, spread across the sitemap rather than taken from the top. Template-level problems — missing schema, multiple H1s, thin content — show up reliably in a spread sample.
Can I compare against a much larger competitor?
Yes, and it is often the most useful comparison. The per-page quality metrics — schema coverage, question headings, title sizing — are size-independent, so you can see exactly which advantages are down to scale and which are down to execution you could match this quarter.
What is the “novelty” percentage in the gap table?
The share of words in that phrase which never appear anywhere on your sampled pages. A high novelty score means the topic is genuinely absent from your site rather than being a rewording of something you already cover.
How often should I run this?
Quarterly for a considered comparison, or any time a competitor visibly changes strategy. Competitive position is slow-moving; checking weekly mostly measures crawl variance.
Should I compare myself against a national competitor or a local one?
A local one, almost always. If you are a Sarasota business, the company taking your customers is the other Sarasota business ranking above you for your money keyword — not the national franchise with a thousand-page site and a domain age you will never match. Run the comparison against whoever actually appears when you search your main service plus your city in an incognito window. The gaps that come back from that comparison are gaps you can genuinely close this quarter.
Want this fixed, not just found?
RevSurge Digital is a digital marketing agency in Sarasota, Florida, running
technical SEO and answer engine optimization and
paid media for small and mid-sized businesses across
Sarasota, Bradenton and the Gulf Coast. Everything this tool flags is work we do every week.
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